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Course Description

Paid Campaign Course at Animeria -Best Computer Training Institute in Delhi, Dwarka

Course Overview:

Paid Campaign Course at Animeria is designed to equip students with the skills and knowledge required to excel in managing paid advertising campaigns across various platforms. From understanding the fundamentals of paid advertising to mastering advanced techniques, this course covers everything you need to know to run successful paid campaigns.

Course Syllabus:

Introduction to Paid Advertising

• Understanding the basics of paid advertising

• Overview of different paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

Google Ads Fundamentals

• Setting up Google Ads accounts and campaigns

• Keyword research and ad group creation

• Creating compelling ad copies and extensions

Google Ads Advanced Strategies

• Advanced targeting options (e.g., audience targeting, demographic targeting)

• Bid optimization and budget management

• Remarketing and audience exclusions

Facebook Ads Fundamentals

• Creating Facebook Ads accounts and campaigns

• Audience targeting and segmentation

• Ad creative best practices for Facebook and Instagram

Facebook Ads Advanced Strategies

• Custom audiences and lookalike audiences

• Campaign optimization techniques

• Dynamic ads and product catalog setup

LinkedIn Ads Fundamentals

• Setting up LinkedIn Ads accounts and campaigns

• Targeting professionals and decision-makers on LinkedIn

• Sponsored content, InMail, and text ads

LinkedIn Ads Advanced Strategies

• Account-based marketing (ABM) strategies on LinkedIn

• Lead generation forms and conversion tracking

• LinkedIn ad analytics and reporting

Twitter Ads

• Introduction to Twitter Ads platform

• Creating Twitter Ads campaigns for brand awareness and engagement

• Targeting options and ad formats on Twitter

YouTube Advertising

• Setting up YouTube Ads campaigns

• TrueView, bumper ads, and discovery ads

• Targeting options and bidding strategies for YouTube

Display Advertising

• Introduction to display advertising networks (e.g., Google Display Network)

• Creating display ad campaigns for brand awareness and remarketing

• Ad creative best practices for display ads

Paid Campaign Optimization

• Monitoring campaign performance and metrics

• A/B testing ad creatives and landing pages

• Optimization strategies for improving ROI

Paid Campaign Reporting

• Generating reports and interpreting campaign data

• Communicating results to stakeholders

• Using data to optimize future campaigns

Paid Campaign Project

• Practical project to plan, execute, and optimize a paid advertising campaign

• Hands-on experience in managing real campaigns across various platforms

Career Guidance in Paid Campaign Management

• Job roles in paid campaign management

• Scope and demand for paid advertising professionals in the industry

• Salary package trends in India for paid campaign specialists

Resume Building and Interview Preparation

• Crafting a compelling resume for paid campaign management positions

• Interview tips and techniques for paid advertising job interviews

Freelancing and Entrepreneurship in Paid Campaign Management

• Opportunities for freelancers and entrepreneurs in paid advertising

• Tips for starting and growing a successful paid campaign consultancy or agency

Portfolio Development

• Building a portfolio showcasing paid campaign projects and achievements

• Presenting your skills and expertise to potential employers or clients

Jobs in Paid Campaign Management:

• Paid Campaign Manager

• Digital Advertising Specialist

• PPC Specialist

• Media Buyer

• Freelance Paid Advertising Consultant

Scope, Career Demand, and Salary Package in India:

• Scope: With businesses investing more in digital advertising, the demand for paid campaign managers is on the rise. Professionals with expertise in managing paid campaigns across platforms are sought after by companies in various industries.

• Career Demand: Companies are increasingly relying on paid advertising to reach their target audience and achieve their marketing goals. As a result, the demand for skilled paid campaign managers continues to grow.

• Salary Package:

  • Entry Level: Rs. 3 to 6 lakhs per annum

  • Mid-Level: Rs. 6 to 10 lakhs per annum

  • Senior Level: Rs. 10 to 20 lakhs per annum

Join our Paid Campaign Course at Animeria and become an expert in managing paid advertising campaigns across platforms! Enroll now to unlock exciting career opportunities in paid campaign management!